In 2011, First Capital Realty — one of Canada’s largest publicly traded real estate companies — partnered with property veteran Rick Iafelice to form a different kind of company: one passionate about shaping the urban environment; a nimble developer that would be truly ‘urban to the core’.Within only 7 years, main main has acquired over 70 development and income-producing properties, assembled over 20 projects with a total urban land base of 10 acres, rezoned and constructed various mixed-use properties located at Canada’s most important intersections, and delivered premium risk-weighted returns to its partners.Today, with a track record that speaks for itself, main main continues to partner with REITs, pension funds, and other top-tier developers to create investment opportunities in urban centres and transit-oriented locations. By leveraging its market presence, passion, and experience, main main combines institutional complexity and entrepreneurial savvy to drive bottom line results.